Charm Jewellery Blog

Joolz photoshoot - Third Time’s The Charm

The latest collection from Joolz, Third Time’s the Charm is an anthology of accessories for style success in bold black and white, with a dash of cream and a splash of red.
Its old-time glamour with tomorrows twist.
Gleaming pearls are teamed with glossy obsidian and onyx, or contrasted prettily with hand-crafted vintage playing card butterflies that appear to have fluttered down to perch perfectly on the neck & wrist in a display of delicate symmetry. Beautiful black recycled umbrella silk teamed with pearls becomes a stylish bowtie choker, and the Lady Luck necklace of vintage dice is perfect with obsidian cubes.
Eye-catching elegance is the key, allowing the wearer to be effortless in making her style statement.
The photo shoot for this collection, Third Time’s The Charm, was our biggest yet. We had a few people on set, and a few more who weren’t there, but who helped the day (and night) of shooting be all that it could be.
Many thanks to the following people for your incredibly supportive involvement:
Photographer: Lucia Ondrusova
Model: Halohid
Designer: Airdrie Makim
Makeup: Adele Karmy
Hair: Sayaka Matsuzaki
Stylist: Monica Buch
Photographer’s Assistant: Kuba Nikoracy
Cinematographer: Gunter Bohenzky
Assistant: Teresa Corcoran

Big thanks also goes to Amelia from Route 66, Steph from BAHAMONDE, and Lisa from Eva Green, for the wonderful clothing. Also worn were the models own, plus some vintage pieces from the photographer’s assistant.
We also couldn’t have done this without the ever-helpful Jackie Fletcher, who gave us permission to shoot on location at the amazing old town hall, at the ‘Burg in Melbourne.

My vision for this collection was that I wanted something that was both grown-up but playful, strong on classic black and white colouring, with eco-friendly components. It has taken several months of research, and several months more in the making. I absolutely love the results and I certainly hope you do too!

Duration : 0:5:30

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